Men’s Christmas Gift Trends 2016

Christmas is fast approaching and many men are placing orders through the site.
These are the most sort after products which their lucky partners will be receiving on Christmas Day.


The Bare set by Janay is for the eco friendly lover. Made from Bamboo, it is incredibly soft to touch and comfortable to wear, even against the most sensitive skin.
Coral and Khaki | 30-34 bands S-L Cup sizes.
Bra: £25 | Knickers £20
Browse Janay here.

The Maison Lejaby Soie Belle nightie has been a real hit in the last week.
This nightie is for a lady who deserves to be thoroughly indulged this Christmas.
Available in S-L
Nightie £280 | Matching negligee £320
We have now sold out in a size Medium but we have a new round of stock on its way.
Reserve a size by contacting us here.
Discover the Soie Belle range here.

The Chantelle Presage range has been incredibly popular for gifts and it’s easy to see why.
This set is suitable for all occasions and the look can be taken into the night with the beautiful nightie.
Bra: 32-36 Band B-F Cup | Knickers XS-L | Waist Cincher S-L | Nightie S-L
Bra £65 | Knickers £32 | Waist Cincher £65 | Nightie £95
Discover Presage here.

The Aubade Crépuscle Satiné Nightie is a timeless piece and is a wonderful addition to any ladies lingerie collection.
Navy is the new black for 2017.
Avalible S-L
Nightie £130 | Matching Kimono £168
Discover Crépuscle Satiné here.

I hope my wonderful customers have helped inspire you for Christmas present ideas. Please always feel welcome to sent through an enquiry and I will help you find that
perfect gift.

FREE First Class Delivery on Orders over £175 until 20th December. (UK Only)


Shop here





Van de Velde Client Visit 2016


Over the weekend I set off to Belgium for the Van de Velde client visit. For those of you who don’t know, Van de Velde is the parent company for PrimaDonna and the PrimaDonna sub brands, Marie Jo and Marie Jo sub brands and Andres Sarda.

There are so many things to write about the client visit so this post will be about the production process.

Obviously I admired PrimaDonna as a brand otherwise I would not be stocking their products, but now I have to tell you exactly why they are such an impressive brand!

We stock four different bras which vary in sizes across designs from 32-40 band sizes to E-J cup sizes.

So what makes a PrimaDonna bra so special? 

PrimaDonna do not compromise fit with their bras. If the design isn’t going to be supportive, the bra does not make it to the shelves.

The cycle from first conception of a new bra to having it on the shelves takes 18 months. This includes the design, ensuring all fabric suppliers have materials in the exact same colours for each part of the bra. They then take an international trip to show mock ups to suppliers who will give feedback on the products.

They then make a decision on the final collection and prepare for bulk production. Part of the preparation for bulk production is testing the fabric. They use air pressure testing to see how strong the material is and if it breaks before the required pressure it is reevaluated.

Machine used to test materials  using air pressure

All fabrics are asset in two hour slots where they check for holes and make sure the pattern on lace and fabrics is consistent.

Machine and man checking fabric for holes

The entire process for a PrimaDonna bra takes place in Belgium apart from the actual production/ construction of bras. There are two reasons for this, obviously labour in China is cheaper but this does not compromise the well-being of the workers over there. Van de Velde are certified for ethical production in China and their material suppliers are also certified. No children are used in the production of any products which is hugely important to the Claudia May Lingerie ethos. The other reason production is completed abroad is because there aren’t enough people in Belgium who can construct so many products for the quantity of bras Van de Velde need to make each year.

Tiny section of a very huge warehouse.

All products are then checked back in Belgium in quality control to ensure they meet the required standards before being boxed up and shipped to suppliers or stored in their incredible warehouse.

Quality control

Van de Velde sell 6 million bras to suppliers each year.
93% of wearers would recommend PrimaDonna bras to a friend.

Van de Velde continue to dominate the lingerie market, especially for larger cups, simply because they care about their products and will not settle for anything less than the best.

Find our PrimaDonna choices here.